Reading the details of a dial
Hands, markers and negative space shape the experience of telling time.

A quiet dial. A decisive line. The way light moves across a case. We are drawn to watches that reward a closer look.
The HDIAO point of view ↗
A study in light & proportionMove from the whole to the smallest detail. Discover how case shape, dial spacing and texture work together.
Explore our studio notes while the watch collection is being prepared.
Hands, markers and negative space shape the experience of telling time.
Color, texture and proportion can give a familiar watch a different character.
Case diameter is only one part of the picture. Start with your wrist, then look at the whole shape.